In the wake of the massacre, Halbig started the website sandyhookjustice.com. He touted his credentials as a former security director for schools in Seminole County, Florida, and claimed he worked on the official investigation into the mass shooting at Columbine High School in 1999. He said his knowledge of security protocols and procedures provided him with a singular ability to analyze what happened that day in Newtown, and highlight what he believed to be the government’s many lies. Other hoaxers rallied around Halbig’s alleged resume, and donated tens of thousands of dollars to his GoFundMe account. On his show, Alex Jones championed him as a “leading expert” on Sandy Hook.