Another bogus scam kool-aided by the ever increasing gullible nature of people...in this case the rich.

Before you read below article, it's important to acknowledge that much tap water is fluoridated, chlorinated (for good reason) and in older area's, lead pipes can be found, though limited.

Bottled water, typically is treated for the obvious nasties that often lurk in the underground spring systems and aquifers.

So, you've got a crew out of San Fran selling the new craze called Raw water...

And as we often see, everywhere, sold with bogus information, dressed up using pseudo scientific jargon as evidence.

This habitual behaviour where folk, sell, profit from, post, youtube or blog believing anything that does the rounds and perpetrated by the reader or viewer by passing it on as factual and truth. We see this everywhere in all corners of life, including here.

This article also illustrates the naivete that most folk possess and the lazy account many show in not doing diligent research.





Article:

THERE’S a new health trend sweeping through the United States — and it’s one of the most bizarre yet.
According to Business Insider and the New York Times, an American start-up called Live Water is selling nine-litre glass “orbs” of raw water for a staggering $78 a pop.

Demand for the spring water — which is unfiltered, untreated and unsterilised — is so high in San Francisco that stockist Rainbow Grocery can’t keep enough stock on the shelves.

The Live Water website uses a stream of pseudoscientific buzzwords to tout its wares, posting: “In its natural cycle, water is infinitely chemically and energetically complex. Water goes down into the soil and becomes the perfect probiotic as it passes through microbes and microorganisms in the humus. It picks up bioavailable mono atomic elements and minerals that just can’t be replicated.”

But it’s just one of a handful of raw water companies which have sprung up in the US in recent years, with start-up Zero Mass Water actually installing systems for customers so they can collect water from their own properties.

According to the New York Times, there’s even an underground movement of pure water aficionados who enter private property in the dead of the night to collect natural spring water for free.

Raw water enthusiasts claim regular water — the stuff found in taps — has had important minerals and nutrients removed through the treatment process.

They are also wary of fluoride which is added to tap water, and the lead pipes which water passes through on the way to our kitchens.

Groupies also believe raw water comes with “probiotics” which are killed when bottled mineral water is treated to remove algae.

Unsurprisingly, health experts have slammed the dangerous trend, and they say raw water can contain harmful bacteria including cholera, E. coli, Hepatitis A and giardiasis.

Food safety advocate Bill Marler told Business Insider the fad could be deadly.

“Almost everything conceivable that can make you sick can be found in water,” he said.

But while raw water supporters have well and truly embraced the trend, sceptics have responded to the fad with a mixture of amusement and disgust on Twitter.

Some have even labelled the trend as a “dangerous scam”.





This twitter user says it best

Wish the media would stop hyping up #LiveWater . ITS unfiltered, spring water. That means you get all the crap that's in it as well: Leptospirosis anyone? Yeah, you know the saying that bears **** in the woods. Well you're drinking it now. Call it what it is: a dangerous #scam
Personally, I collected rainwater for years. I did have a clean roof and gutter systems. Several filtering systems in place and tanks where no insects or creatures could enter.

In other words, a clean well prepared system for the collection of the most vital component needed for Human survival and health.